Comprehensive organization of the grand opening of Brisa Coffee & Car’s new car wash center in Tomelloso and production of the corporate event video. A project where we combined our corporate event planning and video marketing services with a very clear objective: to ensure the opening was more than just a party, but rather converted attendees into customers.
Brisa wanted to introduce its new car wash center to residents, customers, and businesses in Tomelloso, and seize the opportunity to grow its app—the tool it uses to foster customer loyalty and manage promotions. The event needed to be a celebration open to everyone and, at the same time, a marketing action with measurable results.
We designed a simple and highly visual dynamic: a prize wheel featuring Brisa’s branding, where each attendee could spin in exchange for signing up for the business’s app. Car washes, café prizes, and a grand prize for the luckiest participants.
The results exceeded expectations: over 100 new users registered on the app during the grand opening afternoon. Customers who now have the car wash center on their phones and receive Brisa’s promotions from day one.
We handled the entire event production at the car wash center itself:
We filmed the grand opening with our team and edited a corporate event video that captures the presentation, the prize wheel, the cocktail reception, the music, and the fireworks. A piece designed for Brisa’s website and social media, which extends the event’s lifespan and turns it into content that continues to bring customers to the car wash center.
A grand opening that filled Brisa’s car wash center in Tomelloso and resulted in over a hundred new customers for its app.
Highlights from the grand opening of the Brisa wash center in Tomelloso.
Over one hundred new users registered for the Brisa app during the event afternoon.
Each spin was exchanged for an app sign-up: car washes and other prizes for attendees.
Stage with screen, catering, cocktails, live music, and closing fireworks.
Quality over quantity. We work alongside you during every phase of the event.
Objectives, format, guests, vendors, and grand opening schedule.
Prize wheel linked to Brisa app registration to convert attendees into customers.
Stage, screen, photocall, catering, cocktail hour, live music, and fireworks.
Recording and editing of the corporate video for the website and social media.
En Your Agency organizamos tu evento de principio a fin y lo convertimos en contenido: concepto, producción, dinámicas de captación de clientes y vídeo del evento para tu web y tus redes sociales.
Cuéntanos qué quieres celebrar y le damos forma.
